Privacy Policy

Last updated: 10 August 2026

MJ Films, trading as South Wales Video, respects your privacy and is committed to protecting your personal information. This privacy policy explains what information we collect, why we use it, who we may share it with and the rights you have under UK data protection law.

1. Who We Are

MJ Films, trading as South Wales Video, is the data controller for personal information collected through this website and through our video production, photography and related services.

Email: hello@southwalesvideo.co.uk
Telephone: 07857 639 260
Website: southwalesvideo.co.uk

2. Information We May Collect

Depending on how you contact or work with us, we may collect:

  • Your name, job title and organisation.
  • Email address, telephone number and other contact details.
  • Information supplied through our website contact forms, email or telephone enquiries.
  • Project details, filming dates, locations and information needed to prepare quotations or deliver a production.
  • Billing, payment and transaction information.
  • Photographs, video footage and audio recordings created during a production.
  • Technical information generated when you use our website, such as IP address, browser and device information.
  • Your marketing preferences where applicable.

3. How We Collect Information

We may receive personal information:

  • directly from you when you contact us, request a quotation or book a project;
  • from an organisation you work for or somebody arranging a production on your behalf;
  • while filming, photographing or recording a project or event;
  • automatically when you use our website; and
  • through third-party services used to operate the website or deliver our services.

4. Why We Use Your Information

We only process personal information where we have a lawful reason to do so. Depending on the circumstances, this may include:

  • Contract: where information is needed to provide a quotation, manage a booking or deliver an agreed service.
  • Legitimate interests: where necessary to operate and protect our business, communicate with clients, administer projects, maintain records or improve our services, provided those interests are not overridden by your rights.
  • Legal obligation: where information must be retained or disclosed to meet legal, tax, accounting or regulatory requirements.
  • Consent: where you have specifically agreed to a particular use of your information and consent is the appropriate lawful basis.

We may use your information to:

  • respond to enquiries and prepare quotations;
  • manage bookings and production schedules;
  • deliver video, photography, editing, live streaming and related services;
  • communicate with you about your project;
  • issue invoices and maintain financial records;
  • provide review links, downloads and finished media;
  • maintain the security and operation of our website and systems; and
  • send marketing communications where permitted by law.

5. Photography, Video and Audio Recordings

Our work naturally involves recording people in photographs, video and audio. The appropriate lawful basis will depend on the type of production, the context in which filming takes place and how the material will be used.

For commissioned productions, filming may be carried out on behalf of a client or organisation that has arranged the project. The client may have its own responsibilities for informing contributors, employees, guests or members of the public about the filming and obtaining any permissions required.

For public events, conferences, sporting events or wider crowd scenes, individual consent may not always be the appropriate lawful basis. Where practical, organisers may use notices or other reasonable measures to inform people that filming is taking place.

Where we rely specifically on consent, you may withdraw that consent by contacting us. Withdrawal does not affect processing that took place before consent was withdrawn, and another lawful basis may apply to some information.

6. Portfolio and Marketing Use

Our project terms may allow us to use selected finished footage, short extracts or still images to demonstrate our work on our websites, showreels, social media or other promotional material.

If a project is confidential or you do not want material used in our portfolio, please tell us in writing before filming or as otherwise agreed in the project terms.

7. Who We Share Information With

We do not sell personal information.

Where necessary, information may be shared with trusted suppliers and contractors who help us operate the business or deliver a project. These may include:

  • camera operators, editors and other production crew;
  • website and hosting providers;
  • email and communication providers;
  • cloud storage, file-transfer and video-delivery services;
  • accounting and payment services;
  • professional advisers; and
  • other technical suppliers required for a particular production.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

8. International Data Transfers

Some technology, cloud, hosting or media providers may process information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, appropriate measures will be used.

9. Cookies and Website Technology

This website uses cookies and similar technologies required for the site to function and may also use optional analytics or third-party services.

Where consent is required for non-essential cookies or similar technologies, these should only be activated after you have made a choice through the site’s cookie controls.

Embedded content, such as video players, may also send technical information to the service providing that content when it is loaded.

You can also control cookies through your browser settings, although disabling some cookies may affect website functionality.

10. Marketing Communications

We may contact existing or prospective business clients about relevant services where permitted by law. Where consent is required for electronic marketing, we will ask for it.

You can ask us to stop sending marketing communications at any time by using an unsubscribe option where provided or by emailing hello@southwalesvideo.co.uk.

11. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or contractual requirements.

Enquiry and client records may be retained where reasonably necessary to manage projects, maintain business records or deal with later queries.

Financial and transaction records are retained for the periods required by applicable tax and accounting law.

Video footage, photographs, project files and finished media are retained in accordance with the relevant project agreement and our Terms & Conditions. Project media may be deleted when it is no longer required unless extended storage has been agreed.

Marketing information is retained until you unsubscribe, object to its use or it is no longer required.

12. Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure, loss or destruction.

Access to client and project information is limited to people who require it for legitimate business or production purposes.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete personal information in certain circumstances;
  • ask us to restrict how your information is used;
  • object to certain types of processing;
  • receive certain information in a portable format;
  • withdraw consent where processing is based on consent; and
  • complain about how your personal information has been handled.

To exercise any of these rights, contact hello@southwalesvideo.co.uk.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so we have an opportunity to address them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Information Commissioner’s Office – make a complaint

15. External Websites

Our website contains links to third-party websites and services. We are not responsible for the privacy practices of those organisations. Their own privacy policies apply when you visit or use their services.

16. Changes to This Privacy Policy

We may update this privacy policy when our services, website, suppliers or legal obligations change. The latest version will always be published on this page with the date of the most recent update.